Key Strategy in Sustainable Development

With the vision “to be Thailand’s leading company in water, energy and eco-friendly businesses”, with the highlighted organizational value that emphasizes on maximum satisfaction and benefits of stakeholders, under the commitment “Quality of Water, Quality of Life”, together with the sustainable development policy, the Company devised the key strategy in operating the business via implementation of risk management procedures and impact assessment of all stakeholders, as well as identified indicators that can monitor and assess the effectiveness in operations, covering economic, social and environmental dimensions in order to achieve sustainable development goals. The Company’s 4 key strategies in sustainable development are as follow:

1. Fully-Integrated Water Management

As Thailand’s largest private tap water producer, the Company developed core competencies that are coherent with the development directions and organizational vision; to become a professional in fully-integrated water management in terms of raw water management, tap water production and wastewater treatment.


  • The quantity of raw water and tap water is adequate for production and customers’ demand. 
  • The quality of raw water meets the standard criteria and the quality of tap water derived from treatment is of the quality standard. 
  • The continuity in supplying tap water to customers.
2. Economic, Social and Environmental Development

Sustainability in Business

3. Solving Water Resources Problems

Because “Water is Life” and it is the main raw material for tap water production, the Company wishes to take part in managing water source problems from upstream, mid-stream and downstream, with the concept 3R x 3 in sustainably solving water-related problems with all groups of stakeholders in order to create competitive ability and long-term growth for the Company.


To preserve the forests as best as possible (Reserve)

To take integrative and coherent approaches in thinking to preserve upstream water sources (Rethink)

To reforest to genuinely create forests and upstream water sources (Redo)


To mutually improve work processes between the public and private sectors (Reengineer)

To reinvest (Reinvest)

To provide new knowledge to all sectors (Reeducate)


To reduce the use of water for maximum effectiveness in all sectors (Reduce)

To reuse water and create maximum benefits (Reuse)

To re-produce water and keep it safe (Recycle, Reclaim)

4. Mutual Creation of Shared Values among Companies with Stakeholders

The Company wishes to enhance the CSR (Corporate Social Responsibility) operations as a means to build Creative Shared Value (CSV), by focusing on social issues that allow for the capitalization on assets and expertise of the organization on water resource management, potentially leading to an ability to generate long-term profitability and the organization’s sustainable growth.


  • The amount of sediment to be disposed of decreases.
  • New products from researching tap water sediment. 
  • New occupation for the community from researching tap water sediment.